ABOUT
Kimberlee Mitchell is a creative and strategic senior communications leader with over 15 years of experience in journalism, public relations, and brand storytelling. A former journalist turned communications strategist, she specializes in crafting high-impact campaigns that engage diverse audiences, build trust, and elevate brand reputation with authenticity and transparency.
From leading PR strategies that earned national headlines in Forbes, CNBC, Fox News, ESPN, and Ad Age to spearheading brand transformations and executing multi-channel engagement initiatives, Kimberlee thrives at the intersection of storytelling and strategy. She has deep expertise in media relations, crisis communication, executive thought leadership, and corporate messaging, ensuring brands connect with their audiences in meaningful and impactful ways.
​
A lifelong learner and natural problem-solver, Kimberlee stays ahead of emerging media trends to craft forward-thinking communication strategies. Known for her adaptability, collaborative spirit, and solutions-driven mindset, she excels in dynamic environments where strategic vision and creative execution go hand in hand.
​
With a glass-half-full perspective and a can-do attitude, Kimberlee brings energy, innovation, and strategic insight to every project—turning challenges into opportunities and ideas into impact.
SKILLS & EXPERTISE
-
Strategic Communications Planning – Develop and execute comprehensive communication strategies that align with business objectives, ensuring messaging reaches the right audiences through the most effective channels.
​
-
PR & Media Relations – Cultivate relationships with key media outlets, proactively pitch stories, craft compelling press releases, and manage media inquiries to enhance brand visibility.
​
-
PR Agency Management – Oversee PR agency partnerships, ensuring alignment with corporate messaging and maximizing media impact.
​
-
Crisis Communication & Reputation Management – Design and implement crisis communication plans to protect brand reputation, mitigate risks, and manage public perception.
​
-
Brand Storytelling & Content Creation – Employ keen "story nose" to craft engaging narratives, media pitches, talking points, website/newsletter/social media content that elevate brand presence and thought leadership.
​
-
Internal/External Communications – Develop messaging strategies for all audiences including employees, executives, stakeholders, and customers ensuring clear, impactful communication across all channels.
​
-
Brand & Messaging Consistency – Maintain alignment across media, internal, and external communications, reinforcing brand positioning and market leadership.
​​
-
Social Media & Digital Engagement – Create compelling content for executive platforms, driving audience engagement and fostering meaningful online interactions.
​​
-
Metrics & Performance Analysis – Track and analyze communication efforts, leveraging insights to optimize strategies and demonstrate measurable ROI.
​​
-
Social Listening – Monitor audience sentiment and brand perception to identify emerging trends, conversations, and opportunities for engagement.
​​
-
Cross-Functional Collaboration – Partner with internal teams, including marketing, sales, and leadership, to align communication efforts with business goals and ensure cohesive messaging.
WORK EXPERIENCE
2001 - Present
Communications Lead/President
MCS, Inc.
Los Angeles, CA | Spring Lake, MI | Remote
2020 - 2025
Communications Manager
DeVos Urban Leadership Initiative at RDV Corp.
Grand Rapids, MI | Hybrid
2008 - 2010
Communications Lead
Safety 1st® at Dorel Juvenile Group
Foxboro, MA | Remote
EDUCATION
Bachelor of Arts in Communications
Minor in Art History
San Diego State University
San Diego, CA
​
Collaborative Leadership Certificate
DVULI 2021
KEY PROJECTS
- Communications Manager, DVULI (2020–2025) – Led strategic communications for DeVos-backed national leadership development program, spearheading a comprehensive rebrand and 25th anniversary campaign. Developed and executed an annual communications plan, established communications policy and procedure manuals, and department structure. Built and managed a remote creative team of seven, driving brand storytelling, executive communications, and partner relations. Led editorial content development of newsletters, social media, website/intranet, and annual reports, achieving a 150% increase in engagement while ensuring brand consistency and amplifying organizational impact.
​
- Communications Consultant, PlayBooked (2020–2024) – Led branding, web design, content strategy, stakeholder email marketing, and PR for this SaaS micro-marketing fintech platform. Spearheaded a high-impact media campaign, positioning PlayBooked’s spokesperson as the first collegiate athlete in U.S. history to monetize NIL rights. Secured national coverage on Fox News Sunday, CNBC, Forbes, ESPN, Sports Illustrated, and Ad Age, etc. elevating brand visibility and industry credibility.​
- Communications Consultant, Verizon Telematics (2016) – Supported the Hum by Verizon launch by collaborating with a PR firm to develop messaging and story angles tailored to national parenting media. Successfully co-hosted a media event that resulted in securing widespread media coverage, enhancing brand visibility and consumer engagement.
​​​
- Communications Consultant, American Cleaning Institute (2013) – Led crisis PR efforts for the ACI's national consumer safety campaign for liquid laundry packets. Collaborated with a PR firm to develop key messaging for media outreach, securing and appearing in live segments on Fox & Friends and morning shows in the top 20 U.S. markets, effectively shaping public perception and industry response.
- Lead Communications Strategist, Safety 1st (2008-2010) – Recruited as spokesperson and communications consultant for the world's leading juvenile products brand, collaborating with engineering, marketing, and PR team to develop innovative safety solutions that drove KPIs and revenue growth. Led the largest product launch in company history, securing live media appearances and satellite media tours, and hosted a nationwide retail promo video for Target and BRU.
​​
- Founder & Communications Strategist, Boo Boo Busters (2001–2014) – Led PR, marketing, and brand storytelling, securing millions of consumer impressions through top-tier media exposure. Recognized as a go-to Child Safety Expert by national outlets such as CBS’s The Early Show, The Doctors, Fox & Friends, and the Associated Press. Named “Childproofer to the Stars” by People.com.